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Zipporah Nyaboke Onsomu
Lecturer, Department Of Finance And Accounting, University Of Nairobi, 41297, Mombasa
Equity Diversification, Demographics And Portfolio Performance At The Nairobi Securities Exchange
The purpose of the study was to establish whether diversification differs among individual investors based on their demographics and also whether diversification affects portfolio performance. Data was collected from 279 investors who trade at the Nairobi Securities Exchange, Kenya. The results depicted that diversification differs significantly based on experience but not age, education and gender. The relationship between demographics (age,

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